Because it’s the best way to show off how serious you are about your work, your future partnerships, and what you can offer brands online. What better way to show off your strengthens than to share a testimonial from someone who has worked with you — it’s a real insight into your work ethic and how seriously you take your influencer career. The reason this is so important is trust. Why? A great outreach email does four things: 1. Builds familiarity with your prospect. What's more, understanding the fundamentals of pitching means you are more likely to win collaborations with the brands that you like the most. Don't just look at your own demographics though, take a holistic approach to look at the brands target demographic and the industry's as well. Luckily, at ZINE, we've taken the laborious task of finding companies open to collaboration and made it simple. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her tips to help you land your dream collaboration! When you reach out to brands by email make sure you are reaching out to an actual person as opposed to a team address e.g. Starting with your readership, you can find your page views and unique visitor numbers from your Google Analytics, or you can use a handy WordPress plugin like JetPack to record your visitors each day. Impressions vs engagement: Understanding the difference, How Instagram's platform changes affect brands. 4. Take a look at the brand's social media to see what influencers they currently work with. Also, think about including your best performing blog posts or content that really resonated well with your audience. Also, think about their previous brand partnerships — who have they collaborated with in the past, and was it a successful campaign? An influencer can honestly and directly promote your product on their page, unlike when you buy a banner on a website and promote the product on your own. Don’t forget! My podcast [link to social channels] gets 10000000 listeners per month [statistic]. Not only do they share the ins and outs of their lives and recommend products and … To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. Let’s start with the “Expert Round-up“. Show More Show Less . How you market yourself on social media is crucial for landing the right gigs with the right brands. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! Influencer marketing is a two-way street. For example, if you want the brand to reply to you via email, ask them to. Your first task, unsurprisingly, is to determine which online bloggers … Take a look at our free Influencer Marketing Guide to find out what brands and businesses will be on the lookout for in their next collaboration project. Provides value. What social media channels are they active across? Now that you’ve done your research, you should have plenty of ideas on how you can creatively collaborate. I'd also like to offer you free access to use the content and images within your own marketing material, whether that be for press releases, or public relations content. If a brand outlines requirements or information to submit as part of their partnership opportunities, make sure you provide that information, as well as your media kit in your intro email! This helps your overall image to remain authentic and you keep the trust of your hard-earned fans. Your creative ideas should serve a purpose, and the more clearly defined, and creative your pitches, the more likely a brand will jump at the chance to work with you! Generally, if you want to calculate your average engagement rate for Instagram, you would divide the number of likes and comments by your follower count, which will give you a percentage. When looking … She shared a real email template she uses to pitch brands for sponsorships. 3)Content creation/collaboration email template. Remember: don’t ask the influencer to jump through a lot of hoops, contact you outside of the system, or otherwise make life difficult. If you want them to check out your content, include a direct link. Perhaps you can offer video content if you see they don’t post video that often, or maybe you’ve got amazing product flat lays! However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. As our 2018 influencer marketing survey uncovered, consumers are more likely to buy a product from someone based on trust - not the size of the following. To help you get started with designing your first influencer media kit, here are some suggestions on how to do it: We’re big fans of Canva here at Later! With some quick design changes, you can make the template fully represent you and your brand! To save your template as a PDF, you need to export it to your desktop. Check out her top tips in this blog post. But if you do, it’s time to take a look at your stats and record them in your media kit. I really loved your recent post … A media pitch is a short, concise email (historically a letter or phone call) to a journalist or influencer. Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! Thanks for taking the time to read my email. When it comes to design, it’s important that your influencer media kit looks and feels like an extension of your blog or Instagram aesthetic. To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. This high-definition and 100% editable set … Successful bloggers and influencers know how to pitch themselves. How you prefer to work with brands and what you charge for the arrangement. Brands and businesses are much more likely to appreciate an honest portrayal of your social stats. Now that we’ve covered what information you should include in your influencer media kit, it’s time to talk about designing your media kit! That’s why it’s so important that your influencer media kit represents you and your brand. Collaboration opportunities. You should have this in mind when you go ahead and pitch your brands, however also be prepared to negotiate. Whether you’re a blogger, vlogger, photographer, or videographer, you want to have a document that represents all the work you’ve done, your achievements, and where you’d like to grow in your influencer career. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Available in (US) 8.5x11, (A4) 8.27x11.69. Watch a Full Preview of the Influencer Template Here. One of my favourite product's is [SPECIFIC PRODUCT] because [REASON]. The more valuable you are to them. The only downside to making a media kit from scratch, or even playing around and testing out some of the templates in Canva, is that it can be time-consuming! EMAIL BLAST. We’re going to walk you through each section of what your influencer media kit should include in this blog post, using examples from real media kits and the media kit template we’ve created. We teamed up with the experts at influencer marketing platform. On the one hand, it’s positive: it... Gifting influencers is a great way to earn extra exposure for your brand and has the added... At the beginning of last year, we published our annual influencer marketing survey. Keep content short, sweet and to the point. What influencer marketing do they have already? If you'd like to collaborate together then in return for a complimentary stay, I'd be happy to have a solo review post on my blog as well as feature you in three Instagram photos and regular story updates during my stay. Keep Your Pitch Letter Short And To The Point . To change the images in your template, simply drag and drop one of your own image files from your desktop to replace it. Make use of any industry event you can to really grow your network. It’s super important to include information about your audience demographic; this is how brands will determine if your followers are the type of customers they want to be reaching. Potential brands want to see that your Twitter, Facebook, Instagram and Youtube are all aligned with a similar type of audience. Check out how well fashion influencer and stylist Asiyami Gold uses her photography to show off her own personal brand and style! Sharing past collaborations gives your prospective sponsors a sense of what’s important to you, your style of collaboration, and of course, your professionalism. NOT. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Don’t worry if you don’t have a Photoshop subscription, you can get a 7-day free trial here. Modern, simple, and clean design Easy to change colors 100% vector objects & icons Drag & drop image placeholders. If you’ve ever sat down at your computer to write a pitch email, you can understand how daunting and tough it is to get started. Your email address will not be published. If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! When you receive your template files in your inbox, you’ll also have step-by-step instructions on how to update and customize your template to match your aesthetic and style. Stats that show you’re the real deal. It’s the first thing a brand or business is going to read when they open your media kit, so you want to make sure that it fully represents you and your brand. While the value of an influencer partnership isn’t based on just stats, it is important that you honestly share your current social media followers and figures. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! Giveaway Collab Pitch . She’s been... Instagram constantly update their algorithm and platform. It’s a more soft-sell approach that doesn’t look as spammy. Click Export > Artboard to PDF. Looking for some font inspo? Make sure you do your due diligence on your chosen brand. It can be all too easy to spend hours fine-tuning your design when you could be pitching to prospective brands! When it comes to creating your influencer media kit, you need to think about both the information you share and the design aesthetic. And that’s it! Pitch Decks 16 slides. Soliciting influential blog contributors is a sustained and constant campaign that over time produces some of the biggest value in influencer … Brand pitch email template for experienced influencers and bloggers This template is similar to the previous one in terms of structure and content, however, it is more focused on previous collaborations … Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. If you’re on a paid plan with Later, you can cut out a lot of your calculation time! Don’t forget you can change up the colors in the template to match your own brand style. Engagement rate is the percentage of followers or viewers that engage with your posts. This means media pitches require personalized outreach and research beforehand in order to understand what a journalist or influencer cares about, writes on and how you can help contribute to their beat. So even if you have a small, but niche, engaged audience, you’ll still benefit from having a media kit! In our interview with Elena Sandor from Eat-Wear-Travel, she explains the importance of getting yourself out there. We will always start with the best on these lists! It's crucial here that you find the right specific person to contact as most people within the company probably has hundreds of emails coming to their inbox each day. MediaLoot is offering a free … ... How to write a pitch email: template. Check out the free to use Google Fonts! Clearly states the purpose of getting in touch. It’s common for brands to request a media kit from an influencer they want to work with, so not having one can actually lead to you missing out on partnerships and revenue. Gigi Kovach is a part-time influencer with 13,500 Instagram followers. Search for Influential Bloggers. You have a lot of information to share, so try to make your media kit as clean and easy to read as possible — even if that means adding another page to your design! Initial outreach template. Just like your Instagram bio, your influencer media kit bio is extremely important! See how lifestyle bloggers A Beautiful Mess show off their website readership and demographics in their media kit: Don’t forget to include your demographics both for your blog and your Instagram profile as they may be slightly different, or your Instagram following might be more niche than your blog readers! Keep in mind that the goal isn’t to match a brand’s target audience 100% — but rather to find that intersection where your two audiences overlap. Take a look at how Daniel Wellington has a dedicated page to influencers who want to work with their brand. Discuss the latest trends in digital marketing by drafting an informative presentation on Influencer Marketing with this readily available PowerPoint template. Do they have a press kit you can see for inspiration. So while you don’t have to be formal, you do have to be professional. Let’s take a closer look at what you should include in your influencer media kit. $25. a brand might want to create content or collaborate on a project that is showcased on your website as well. First of all, make sure to choose the right brand. In just a few clicks, you can upload your logo, include social media campaign details, and provide your … The free Influencer Marketing PowerPoint Template has a white background with a symbolic image of social media influencer (Designed by Freepik) and makes it look beautiful.The template is suitable for presentations about social media marketing, influencers, paid influencer … When you pitch companies or agencies, keep your pitch letter short, sweet and to the point. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! P. PPT Templates… Then, in the email body - get straight to the point. I particularly love [GET SPECIFIC]. Spend some time reviewing what kind of content they produce online, their social media platforms, and is it something that you can replicate, or bring a new skill set to the team. Don’t forget to include a headshot or a photo of you so whoever is reading your influencer media kit can put a face to your name! So if you have previous partnership experience make sure to share it in your influencer media kit! Pitch to an Influencer Influencers have thousands, if not millions, of followers on their various social media channels. Just fill out the form below to download the template: … https://blog.zine.co/how-to-pitch-yourself-as-an-influencer-to-brands Let your images, stats, and most succinct paragraphs do the talking for you. Note: the aim here is to build a long term working relationship with these brands. 'email@example.com'. Easy, right? How you market yourself on social media is crucial for landing the right gigs with the right brands. When a brand is looking to partner with an influencer, they will want to understand as much as they can about your niche or target audience. Why not email a few brands you’ve partnered with in the past and ask if they would be willing to give a reference and be cited in your media kit? If you can, include the results of your campaign, such as engagement rate, link clicks, or even items sold. Influencer marketing pitch Simple Google Slides Templates ... Business Proposal Pitch Deck Presentation Templates. The total price includes the item price and a buyer fee. You can use this WordPress guide to Google Analytics if you’d like to learn more about tracking your stats for your blog! Below we've outlined 3 different pitch email templates you can use to get started right away. If you want an influencer to create content for you, it’s important to offer a compelling reason to do so. While you don’t have to mention this in your opening pitch email, having a clear understanding of what your billing structure and project fees are will help you not only pitch the right-sized project but also get fair pay for the work you will be providing. While follower count is important, brands are more interested in your Instagram engagement rate. Why you want to work with this brand in particular. In our. With the brand catalogue, influencers just like you can browse potential brand campaigns and reach out to them, completely free! Templates are fine as a starting point (provided they’re actually good), but leave plenty of room to personalize your pitches. This way, you'll get a clearer idea as to whether your audience matches up with the brand in question. Because when a brand invests in influencer marketing, they want to make sure that your audience is active, engaged, and likely to respond positively with what you’ll be posting about on their behalf. The simpler and more straightforward the task, with obvious value exchange, the higher probability of success. Think of your influencer media kit as your business card, CV, and portfolio of work all in one document. Choose the right brand to work with. With social media influencers, the proof is in the pudding. Your images make a really big impact, so it’s important to only use your best photography for your media kit — no pixelated mobile shots here, please! It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) Some examples of relevant recent posts they might be interested in, 4. How to position yourself as an influencer has a lot to do with your skill … There's no set way to begin pitching brands but if you can come up with creative ways to connect with them you stand a great chance. They’re kind of a tricky piece of content – … Your email address will not be published. Your media kit should reflect not only your social growth and status but also your personal brand and style. 5. As blog posts tend to have a longer lifespan than an Instagram post (thanks to being searchable on Google with good SEO!) Finally, it’s important to know what your feeds are for collaboration projects. I'm currently planning a trip to [LOCATION] on [DATE]. Ultimately, it’s easier to digest 4-5 well laid-out pages, than 1 super-cramped page that’s overloaded with information! The reason why this is so important brands favour influencers who inspire and influence and will want to work with you again if your campaign has been successful. Just double-click the layer to change the color. In the past, I've worked with a brand like X, Y and Z and due to my 100000 followers and 6% engagement rate, we were able to see a 65% increase in sales [ADD YOUR OWN DATA]. Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. Take a look at how online educator, travel blogger, and influencer Christina Galbato manages to easily introduce herself, her brand, and business goals in a couple of sentences! We’ve provided image boxes to suit landscape, portrait, and even square photos, so you have every opportunity to show off your best shots! And, influencer marketing isn’t going anywhere. 6 Pitch Perfect Email Templates to craft your perfect Influencer Outreach Email - Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand, start with these tips and templates. Don’t forget that some brands may approach you and ask to see your media kit, so always aim to have an up to date file ready to share. Use, by you or one client, in a single end product which end users are not charged for. Why? In this blog post, you’ll learn how to create your own influencer media kit, what you should include, and to make it easy you can download our free influencer media kit template to get started with! Look forward to hearing back from you soon! Ask yourself the following questions: Knowing who your follower base is will help you to demonstrate your value. Don’t forget to make sure you have added previous collaborations and rate card price list too. They’ll look at things like geographic distribution (where your followers are located), age breakdown (how old they are), gender, language, approximate income, and more. Add Your Link in Bio & Drive Traffic from Instagram. Looking to learn more about what brands look for in an influencer when they consider a partnership? And it’s not all about having a huge follower count either — if a brand is super-niche, they may be looking for influencers that reflect their brand mission or match their key business locations. Required fields are marked *. To install the template font to your desktop, simply open the font provided and click “Install Font.”. From graphics, blog post images, Instagram Stories, and much more, Canva is a really intuitive tool for graphic design newbies. The idea behind this email is to refer to the journalist’s recent story, then … 4. Your follower base is likely to vary from platform to platform. You want to convey your personal tone and style in your bio copy, and show off your personality, interests, and passion projects. You can then include a link to your ZINE media kit which automatically updates with your audience demographics, engagement rates, and sample content to strengthen your case. She’s worked in digital media in Dublin, London, and Sydney and loves nothing more than hitting “publish” on a new post. By now you should have already worked out how much you should charge for a sponsored post. Your personal brand means having consistent messaging across all your social media channels. Influencer marketing shows no sign of slowing down, so now that you’re armed with your media kit, you’ll soon be working on opportunities and collaboration projects for the brands that you love. We’ve also included a dedicated space for your contact details in our influencer media kit template — you’d be surprised how many people forget to include their email and social handles on their media kit! Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! Free Blog Media Kit. Your personal brand is everything. I would love to work with you on promoting [SPECIFIC PRODUCT] and would love to hear your collaboration ideas. Your email should explain who you are and how you can help the brand achieve its goals - not ‘what you want’. What products are you interested in promoting the most? Of course, creating a new design in Adobe Photoshop or Illustrator does require a high level of knowledge to navigate and pull off, but if you feel confident, the results are very professional and you have free rein on how you’d like your media kit to look. The influencer round-up post template is often-times the quickest win in the tactical quiver. I'd love to talk further about how we can work together to promote your products. Travel bloggers, Charlie and Lauren at Wanderers and Warriors have decided to dedicate separate space for their blog readership and their Instagram follower segment: We’ve separated the two in the Later media kit template to make it easier for brands to appreciate your different audiences. ... Best slide, blue, business pitch… … Think about ways that serve both your audiences and business goals. You’ll also want to highlight the analytics for your best performing social platform, such as Instagram, Youtube, or both! Note: The color is set at 20% opacity. I'm a blogger and run the popular travel blog [LINK TO YOUR CONTENT]. The Related Story Email. When is the best time to post on Instagram? Just fill out the form below to download the template: You’ll find that everything in the template is completely customizable — so you can include your own images, your fonts, and even a branded color palette. Monica is a blogger, podcaster and influencer who lives in the English countryside. You can also include testimonials from your followers, just like personal stylist and fashion influencer Lauren Messiah does! You can then start to leverage connections you make, and connections of connections building up your network of brand, PR and agency contacts. Don’t be afraid to show off your audience that you’ve worked so hard to gain and build an honest relationship with. I’ve used [BRAND] for over three years now and [REASON WHY YOU LIKE IT]. 2. For some influencers, finding the right brands to partner with is time consuming. with Elena Sandor from Eat-Wear-Travel, she explains the importance of getting yourself out there. Your Instagram engagement rate is automatically calculated for you! If you notice they only use influencers on their Instagram and never on Twitter, you'll know that your pitch should be Instagram focussed, even if you do have a large Twitter following. No math needed, and you can easily see which of your posts are performing the best in your feed and what kind of content resonates with your audience the best. Instantly Download Free Influencer Media Kit Template, Sample & Example in Microsoft Word (DOC), Adobe Photoshop (PSD), Apple Pages, Microsoft Publisher, Adobe Illustrator (AI) Format. Here are some things to keep in mind while customizing your template: If you use specific fonts for your social media or your blog, and they’re installed on your laptop, you can use them in the Photoshop template. Once you’ve compiled a list of potential influencers, I suggest you prioritize … When she’s not writing blogs with the Later team, you’ll find her outdoors with her dog, Arlie, or planning her next adventure — follow along on, Easily schedule photos, videos & carousel posts with a few clicks. Position Yourself Differently. The 3 Key Ingredients in a Successful Influencer Pitch When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do (write about your product, attend your event, share your post in social media) the same components of your pitch … It’s a fine balance between a positive introduction and a business pitch, so it’s worth spending the time and effort to draft and edit your bio until you’re 100% happy with it! Here is everything you need for your killer pitch to the brands you love: You'll get the best results when you really know the brand you're hoping to work with. If you’ve ever sat down at your computer to write a, Nikki is Later’s Editorial Manager. Social media reach vs impressions: which is most important? This will help brands easily understand what you and your readership is interested in, and where your skills and creativity lies. You'll also want to include a call to action. In 2020, you don’t need hundreds of thousands of followers to become an influencer, as collaborations with micro-or nano-influencers are becoming more popular with brands. Congratulations! So if you haven’t already, work out your average post engagement rate and share it in your influencer media template. Before crafting this particular slide, we hope you’ve been able to ponder … For that reason, we’ve dedicated two pages in the Later influencer media kit template to your website and to your lead social profile! I'm just reaching out to say that I absolutely love [brand] and have been using them FOR [TIME FRAME]. to deep dive into influencers’ behaviors and Instagram posts, and identify the global marketing trends that will shape Instagram in 2020, and beyond. See more ideas about online branding, pitch… You’ve created your influencer media kit and now it’s time to start reaching out to prospective brands and businesses you’d like to partner with. When crafting your pitch email you'll want to cover the following: 2. Think about maintaining the same style, tone, fonts, color palette and make sure you only share the very best photography and imagery. Which brings me to point 2: the pitch. Even though a pitch should only be 2-3 paragraphs in length, there are a few important key elements you shouldn’t miss! I regularly post about your brand on my social channels [LINK] and people often ask questions about [SPECIFIC PRODUCT]. Behind the Feed: Interview with Monica Beatrice Welburn, Reels vs. IGTV: Research case study [+downloadable], The Secret to a Successful Influencer Gifting Campaign (+case study), Wrapping it up: influencer marketing trends and stats from 2020. You don’t need tons of testimonials to make an impact. This is very similar to the curator pitch, at least, in that, you’re asking for … This encourages the person you're sending the email to, to complete a specific task. Make sure the company or brand you are pitching is a fantastic fit … Instantly Download influencer Media Kit Templates, Samples & Examples in Adobe Photoshop (PSD) Format. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. Don’t have any testimonials on hand? She’s worked in digital media in Dublin, London, and Sydney and loves nothing more than hitting “publish” on a new post. Consider how much time and effort will need to go into the particular collaboration, what the relationship with the brand is worth, and to what extent your collaboration will help achieve the brands business goals. While there’s no hard and fast rule on what stats to include in your influencer media kit, it’s a good idea to include your followers and engagement rate on Instagram, and for any of your other social platforms like Pinterest, Twitter, Facebook, and YouTube, you can include your followers, group members, or subscribers. Our Later media kit template is completely free and can be sent to your inbox in minutes! I’ve used [THEIR PRODUCT] religiously for over 3 years and it has helped me [Benefit]. Talk further about how we can work together to promote your products — who have they collaborated with the. Have this in mind when you go ahead and pitch your brands, also. 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Join 1 million+ others and subscribe to our weekly newsletter for the best time take. ’ ll still Benefit from having a media kit, you can to really grow your network on media. Creativity lies a brand before, does n't mean you ca n't start and subscribe to weekly..., Instagram stories, and much more, Canva is a fantastic fit … 4 no to! Is crucial for landing the right brands PRODUCT ] religiously for over three now..., ( A4 ) 8.27x11.69 includes the item price and a buyer fee consider a partnership how we can together! Like your Instagram engagement rate, link clicks, or have n't worked with a might... Desktop, simply Drag and drop one of my favourite PRODUCT 's is [ SPECIFIC PRODUCT ] religiously over! That, you need to do is download the files ( you can the! Popular website, there must be something in it for them your collaboration ideas with social media crucial. S start with the right brands contracting an influencer when they consider a?... Previous brand partnerships — who have they collaborated with in the pudding subscribe. Audience, you need to do is download the files ( you can choose from some of many. [ Benefit ] it 's crucial you keep the trust of your hard-earned fans 10000000 listeners per month statistic... Free and can be all too easy to change colors 100 % editable set influencer pitch template Successful bloggers and influencers how... Audience can also include testimonials from your desktop you interested in,..
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