Anyone who wants to become a patron of the arts has to ask two things: what will it cost, and what do I get out of it? Art carries that feel-good factor that can’t be faked; we all aspire to a bit of creativity and seeing it supported in someone else makes us feel as though it may be supported in us. To bring brain activity to life for non-scientific minds, the brand teamed up with artists to produce a series of six artworks. Prada’s standout collaboration was with French artist Christophe Chemin for the celebrated autumn/winter 2016 menswear collection. How then can brands collaborate successfully with artists? Pros and cons of brand work. Commissioning an artist directly can be even easier than working with an arts organisation as go-between – you can either invite artists to respond to a brief or approach your ideal art practitioner directly. Natacha Duarte designs prints for fashion brand Celia B. The level of engagement and reciprocity involved in being an artist’s patron means you’re a step up from being a fan; you’re part of the picture. Image agencies draw together photographers, art directors and lighting engineers. The pair sat down with Artrepreneur to discuss the benefits, both for artist and designer, of collaboration as independent designers, and the importance of dressing the part. How do they find the artist that best represents their brand? In recent years the role of patron has been passed on to those who may not be aristocracy, but are usually still rather wealthy… after all, it’s hard to gain traction as a serious art collector if you can’t afford to collect art. This is also a fantastic way to network with other like-minded businesses and individuals, and direct traffic back to your brand. Gucci x Jayde Cardinalli. Share this article! January 06, 2014, in Learning & Career. Brands will be much more apt to respond and say yes when you do this first. Last winter, a Spanish fashion retailer ZARA invited three women illustrators to create a limited series connecting art and fashion. Your Instagram collaboration questions answered. Learn More. By engaging this kind of collective of artists, designers, thinkers and makers, brands can tap into a range of skills and artistic specialisms to come up with truly original ideas. At first glance, ultra-luxurious fashion house Louis … His famous comment, “Making money is art and working is art and good business is the best art” sums up the potential of commerce to have a positive impact on art, and vice versa. Collaborative partnerships offer brands access to coveted audiences and artists a chance for an expanded revenue stream and recognition, so its arguably a win-win match made in heaven. head over to Patreon and have a look at my options, try Patreon for your promoting and supporting your own work. That will be the person or department who deals with collaborations. Imagine being able to call yourself a patron of the arts! In this post you are going to walk away with: a free media kit; an in-depth blueprint to pitching companies; a list of over 100 brands that collaborate with bloggers (broken down by niche) If you’ve been struggling to get collaborations on your own, join an … One answer is to tap into an established creative community, where artists from different backgrounds and disciplines are already working together—and with brands. This is why it is so vital for them to collaborate with photographers who share their aesthetic sensibility. In the early days, it worked for brands to simply buy or commission work, as Pears did with Millais. Patronage is fantastic advertising for your company. How to collaborate with brands on Instagram, Facebook or other social media platforms. What were once two separate playing fields are now overlapping more than ever before. Your email address will not be published. Check out our west elm collaborations with individual and brand artisans and enjoy our exclusive offerings. It resulted in a men’s collection that was a brilliantly subversive take on the gentleman traveler, mixing the brand’s traditional classic luxury with the punk shock of Jake and Dinos Chapman and the wildness of Africa. Image agencies draw together photographers, art directors and lighting engineers. But great things can happen when artists collaborate--both with one another, and with folks who don't consider themselves artists at all! How then can brands collaborate successfully with artists? A clear suject line is important – nothing salesy or spammy. Cool by association: Louis Vuitton x Supreme. This Factory-style hub of artistic expression can take commercial collaboration to a new level, using the breadth and depth of talent in the collective to match the right artists with each creative challenge. When your business collaborates with another brand, it's one effective way of marketing. You aren't meant to learn alone. These partnerships can help brands innovate in unforeseen ways. … Art lends an air of luxury, integrity, community spirit and creativity, all at the same time. For individual patrons, there will be benefits such as receiving artwork or memorabilia that in itself may well appreciate in value (getting in at the ground level), as well as receiving public acknowledgement of support (so your friends will know how fancy and generous you are). Your Instagram collaboration questions answered. Consumers are smart, and as a brand there’s only so much talking you can do about yourself before the message grows old. For brands, the advantages go beyond simply audience expansion. Artists are often independent, and this independence can make it hard to work with them. Photographers and makeup artists, fashion designers, hairstylists, brands and creative agencies … Photographers know how to put the ideas of makeup artists and stylists into practice. It can give you a chance to build a larger community, it will challenge your creativity and grow your presence on social media. He’s not the only one to feel that way. The pair sat down with Artrepreneur to discuss the benefits, both for artist and designer, of collaboration as independent designers, and the importance of dressing the part. My Instagram and blog are my main focus! Your Audience? Think also about what companies you already support — are there c… Andy Warhol’s Factory was a community of artists, muses and anyone Warhol found interesting, but it was also a creative network linking commerce and art. Then this post is for you. Among them — an American artist and fashion illustrator Bijou Karman, who already had an opportunity to collaborate with Prada, Hasper’s Bazaar and Nike. $300 million. As an example of working with arts organisations, local companies have been able to take part in the Blackburn Festival Of Making by contributing funding and materials to create artist commissions. $7.3 BILLION. Or do you have your sights set on becoming an Influencer? Here's how to make it work. Just like writing the perfect pitch email for press, there’s a protocol and etiquette that comes with approaching potential sponsors. We … If you want to collaborate with brands then you should keep your pitch simple, short and sweet. Vera Wang. With artists who blog there is also the option to commission sponsored posts or directly support an individual post or page. In the early days, it worked for brands to simply buy or commission work, as Pears did with Millais. The rise of brand/artist collaborations in recent years says a lot about where branding is headed. Pros and cons of brand work. Include a direct link to your Instagram and blog, not to a press page—don’t make them have to do any extra steps! Your company will benefit from the association with culture and creativity, and of course, being an individual artist’s patron carries a lot of credibility. Regardless of personal wealth, everyone has to weigh up the cost-benefit analysis to see if a venture or a partnership is worth getting into. Artist collaboration with brands is marketing gold. Most of us will have heard of artist’s patrons – we think of those rich aristocrats who made it possible for artists to earn a living from their artwork, weaving their way into art history in the process. Learn how your comment data is processed. Perform with bands and artists that support the causes you relate with. Yet these collaborations are not easy. Drawing its theme from legendary kids TV show Sesame Street, Uniqlo’s collaboration with pop-culture street artist KAWS stars all our furry faves. I usually go to the brand’s website and search at the bottom for a “contact” page, or “press” or “media”. Louis Vuitton is progressive enough to thread artists directly through its innovation and discovery process, engaging them to work from its Paris headquarters on contracts where they help to innovate, stress-test concepts and inject fresh thinking into its process. $115 million. Each of these artists has learned that the trick to a successful career in street art is monetizing your work in as many ways possible. It can give you a chance to build a larger community, it will challenge your creativity and grow your presence on social media. Step 1 to Collaborate with Brands: Pick a Social Media Outlet and Stick to it. Talk about how your support is benefiting your community, or how your acquisition reflects your company values, or makes your employees’ work experience better. Digital design studios unite front-end pixel shifters with back-end code writers. Grow your blog + focus on creating an engaged audience. Brands that are able to collaborate with artists tap into a wealth of creativity. Then this post is for you. That is, high-profile collaborations between famous artists and big businesses – they’re the campaigns that seem to gain traction and get tongues wagging. Create art together on … Artistic credibility is hard-won, so it’s tenaciously defended, and a mere suggestion of inauthenticity from brand or artist has the potential to cause lasting damage. In this post you are going to walk away with: a free media kit; an in-depth blueprint to pitching companies; a list of over 100 brands that collaborate with bloggers (broken down by niche) Art Collaborations: The Other Side of the Coin. Good artists collaborate, so find some inspiration from artists or designers who resonate with you and even see if one can help you begin to create a brand that will elevate your music to where it deserves to be. That's where collaboration comes in. To give you a starting point, you need to find a brand’s email to send a pitch. That’s one way to naturally improve your SEO without looking spammy. Our collaboration with London native artist, Aaron Probyn results in an eclectic collection of tableware that reflects the artistʼs style and personality. Collaboration is at the very heart of the creative industries. 2021 Is Email’s Time to Shine, Especially as an Outcomes-Based Channel, Stop Data Crunching and Start Storytelling, What’s on Digital Marketers’ Minds Going Into 2021, How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV. There’s a long history of successful collaboration that goes back to Pears soap’s use of Millais’ Bubbles painting in the 19th century, and continues today with campaigns such as Pepsi’s “LOVE IT. P.S. 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